Moving from Salesforce Marketing Cloud to Bloomreach: What to Consider

Many companies are looking at Bloomreach as a modern alternative to Salesforce Marketing Cloud (SFMC). The move can bring benefits like better personalization, faster orchestration, and a platform that fits today’s data-driven needs. But migrations are not simple. If you don’t plan well, you risk losing data, breaking campaigns, or creating unnecessary downtime.

Here’s what to think about before you make the switch and how to do it right.

Before You Move

1. Know your goals

   Be clear on why you’re moving. Is it cost, flexibility, or better personalization? Define what’s in scope for the migration and what’s not.

2. Audit your SFMC setup

   Inventory data extensions, automations, SQL queries, journeys, templates, and integrations. Decide what you will migrate, what you will retire, and what needs to be redesigned.

3. Plan your data model

   Do not bring everything over. Move only what is useful. Clean your data before import. Map SFMC fields to Bloomreach’s structure and decide how much historical data to keep.

4. Rebuild journeys and automations

   Journeys in SFMC do not map one-to-one with Bloomreach. Expect to rethink workflows, triggers, suppression logic, and error handling.

5. Check integrations

   Ecommerce, CRM, analytics, and other systems must connect smoothly. Make sure APIs, feeds, and syncs are accounted for.

6. Protect deliverability

   A new sending platform means IP warming, authentication (SPF, DKIM, DMARC), and new bounce or suppression rules. Do not let your email reputation take a hit.

7. Manage people and process

   Train your teams, document your setup, and set governance rules early. User adoption will make or break your migration.

How to Make the Move Successful

Take a phased approach

Start with data and simple campaigns. Then layer in journeys, personalization, and advanced features.

Test in a staging environment

Run campaigns in parallel with SFMC to validate results. Stress test for volume and peak campaigns.

Monitor metrics closely

Baseline your numbers before cutover. Watch open rates, clicks, deliverability, and revenue during transition.

Have a fallback plan

Keep SFMC on standby for a period. Archive historical data. Plan for rollback in case of issues.

Invest in governance

Set naming standards, document workflows, and track versions. Governance keeps the new platform sustainable.

Why Get Help

Moving platforms is not only a technical project. It is about data strategy, campaign continuity, and long-term scalability. Partnering with migration specialists avoids costly mistakes and keeps the process smooth.

That is where Procloud Labs comes in. We have led platform migrations, built repeatable frameworks, and know how to get companies live in Bloomreach without disrupting business. If you are considering the switch, talk to us first.

Bottom line: Moving from SFMC to Bloomreach is an opportunity to reset your marketing operations for the future. With a clear plan, phased rollout, and expert support from Procloud Labs, it can be one of the best technology moves you make.